Marketing Workshops for Business Owners:
Learn It. Do It. Use It.
Practical, hands-on workshops led by Donau Marketing for business owners, entrepreneurs and startups who want to understand their marketing, use the right tools and make better decisions for their business.
Bring your laptop and work directly on your own business with guidance from an experienced marketing professional. We’ll show you what matters now, what has changed, what actually deserves your time — and how to put it into practice.
In person at Donau Marketing in South Park, Charlotte
2 Hours
Maximum 10 Participants
Lunch Included
$125 per workshop
Three Workshops. Three Skills You Can Put to Work.
Choose the workshop that fits what your business needs right now — or join us for all three.
Every session combines professional marketing knowledge with hands-on work, practical examples and individual guidance.
What to Expect
2 hours of hands-on learning
Work alongside us instead of simply taking notes.
Only 10 participants
Small enough for questions and individual guidance.
Your own business
Apply what you're learning while you're here.
Current, practical information
Learn what matters now — not what worked five years ago.
Lunch included
Because two hours of marketing is better with lunch.
In person in our office
6135 Park S Dr, 5th Floor, Charlotte, NC 28210
Google Business Profile
Optimization & Management
OCTOBER 1 · 11 AM–1 PM
Get found on Google
Your Google Business Profile is often one of the first things potential customers see. But having a profile and using it effectively are two very different things.
In this workshop, we’ll work directly on your existing profile and show you what matters in 2026.
Learn how to optimize your categories, services, business information, photos, reviews and posts, understand your performance, and manage your profile going forward.
We’ll also cover recent changes, practical tips and tricks, what can help your visibility — and which commonly recommended “must-dos” aren’t worth your time.
YOU’LL WORK ON:
✓ Profile optimization
✓ Categories & services
✓ Photos, reviews & posts
✓ Profile performance
✓ 2026 updates & changes
✓ Practical optimization tips
October 1 · 11 AM–1 PM
$125 · Lunch included · Only 10 seats
Your Google Business Profile must already be registered. Please inform us in advance if you need help with registering your Google Business Profile. Please bring your laptop and make sure you have access to the Google account connected to your profile.
Social Media Made Practical
Facebook, Instagram, Content & Meta Business Suite, LinkedIn
OCTOBER 15 · 11 AM–1 PM
Social media gets complicated quickly.
What should you post? What kind of images should you use? When should you schedule content? And how do you manage everything without spending half your day doing it?
We’ll work inside Meta Business Suite and show you how to create, schedule and manage Facebook and Instagram content more efficiently.
You’ll create posts, work with images and different formats, and learn what makes business content more engaging instead of repetitive or overly promotional.
We’ll also look at AI-assisted images and Meta’s AI labels, what they mean and what businesses should know when using AI-generated or AI-edited visuals.
YOU’LL WORK ON:
✓ Meta Business Suite and LinkedIn
✓ Creating & scheduling posts
✓ Facebook & Instagram content, LinkedIn content
✓ Images & content formats
✓ More engaging business posts
✓ AI-assisted visuals & Meta labels
October 15 · 11 AM–1 PM
$125 · Lunch included · Only 10 seats
Bring your laptop and make sure you have access to your business Facebook and/or Instagram, LinkedIn Business accounts. If you need help to connect Meta Business Suite please contact us before the workshop begins.
Plan Smarter Content for Your Social Media
Content Planning, Fast Video Editing & AI
OCTOBER 29 · 11 AM–1 PM
Coming up with something new to post every few days isn't a content strategy.
In this workshop, we’ll show you how to build a practical content plan around your business, your audience and what you actually want your marketing to accomplish.
We’ll develop ideas for posts and short-form videos, work on how to plan and structure video content, and show you how to use AI as a useful marketing tool — without ending up with generic content that sounds like everyone else.
You’ll learn how to write better prompts, improve weak AI results and turn one good idea into multiple pieces of content.
YOU’LL WORK ON:
✓ Building a practical content plan
✓ Finding the right topics for your business
✓ Planning & structuring short-form videos
✓ Creating better prompts
✓ Using AI for content development
✓ Turning one idea into multiple pieces of content
PLUS: Take home practical prompt samples you can adapt and continue using for your business.
October 29 · 11 AM–1 PM
$125 · Lunch included · Only 10 seats
Bring your laptop and mobile phone — we’ll work directly on your own business. It is great if us have access to Canva, CapCut or other graphic/video editing program
Learn From the People Who Do This Every Day.
Meet Donau Marketing
Donau Marketing is a full-service marketing agency based in Charlotte, NC, working with businesses across North and South Carolina and beyond.
Our team works every day with the same platforms and strategies we cover in these workshops — Google Business Profiles, SEO and search visibility, Google Ads, social media, content, websites, branding, CRM and marketing strategy.
These workshops bring that practical agency experience into a small-group setting where you can learn how these tools and strategies apply to your own business.
Your Workshop Host
Maria Kuehnel
Founder & CEO, Donau Marketing
Maria brings more than 24 years of experience in marketing, sales, branding and business development and has been a business owner herself since 2008.
Her work has included businesses across very different industries, markets and stages of growth — from startups and local service businesses to established companies.
Her approach to marketing is practical: understand the business first, know what you're trying to achieve, and then choose the tools and strategies that make sense.
These workshops are built around the questions business owners ask us every day — and the things we see working with clients in the real world.
Ready to transform your marketing?
Let’s get started.
We only onboard 5 new clients per month to ensure quality. Reserve your spot now.
Who's This Perfect For
BUSINESS OWNERS
local shops
medical & health
financial & legal
construction & repairs
TRAINERS
hospitality
education
consultants
Frequently Asked Questions
Got questions? Here are answers to common questions before you start.
1. Do I need marketing experience?
No. The workshops are designed for business owners, entrepreneurs and startups. You don't need marketing experience, but you should be comfortable working on your laptop and accessing your own business accounts.
2. Do I need to bring anything?
Yes — please bring your laptop and the login information for the accounts we'll be working with. We'll send you a short preparation checklist before your workshop so you arrive ready to work.
3. Can I attend just one workshop?
Absolutely. Each workshop can be booked separately. You can choose the topic most relevant to your business or attend all three.
4. Do I need an existing Google Business Profile for the October 1 workshop?
Yes. Your Google Business Profile must already be registered. We'll spend our time optimizing and working on your profile rather than setting up or verifying a new one.
5. Are the workshops really limited to 10 people?
Yes. We intentionally keep each workshop to a maximum of 10 participants so there is time for questions, individual guidance and hands-on work.
6. Where are the workshops held?
All workshops are held in person at the Donau Marketing office in South Park, Charlotte, NC. Lunch is included with your registration.
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